October 15, 2024
How your employees’ experiences influence their charitable giving
Personal experiences and social networks play a crucial role in the charities your teams choose to support through giving. It makes perfect sense that, when individuals witness or experience a cause firsthand, they are more likely to donate and encourage others to do the same. Your businesses can harness this power by encouraging the individuals in your teams to share their giving stories, building a culture of generosity and engagement.
How you can encourage story sharing
Businesses can:
- Create internal platforms for employees to share their experiences.
- Highlight individual stories in company newsletters or meetings.
- Organise events where employees can discuss their charitable activities.
Sharing these stories can inspire others to get involved and highlight the personal impact of charitable actions.
The hidden impact of employee giving
It’s really likely that a number of individuals in your business will be actively engaging in charitable activities outside of work, such as volunteering, pro bono work, gifts in kind, fundraising, or making personal donations. However, companies often lack the tools to record, measure, and report these contributions. According to a study by Charities Aid Foundation, 62% of employees prefer working for companies that support and encourage giving back to the community. This indicates a significant portion of your workforce is likely already contributing to social good in various ways.
How the IIC platform can work for you
The Investors in Community (IIC) platform can help businesses bring these hidden contributions to light. By using the IIC platform, businesses can:
- Record all forms of employee giving, from volunteer hours to pro bono work.
- Measure the impact of these activities through detailed, real-time reports.
- Report on the collective social impact of the organisation.
This not only boosts employee morale but also demonstrates the company’s commitment to Social Impact. By leveraging your employees’ personal connections to charities and their experiences, you can improve your business’ culture of giving and can enhance your overall social impact.
Take action
How is your business capturing the hidden Social Impact of your employees’ charitable giving for good? Discover how the IIC platform can help you record, measure, and report on all forms of giving, creating a transparent and impactful CSR strategy. Get in touch to find out more.
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Meta Description: Discover how personal experiences and social networks influence charitable giving and how businesses can leverage this through the IIC platform to build a culture of generosity and measure social impact effectively.
Keywords: charitable giving, social impact, employee engagement, personal experiences, social networks, volunteering, pro bono work, Investors in Community, community engagement, social responsibility, business giving, IIC platform
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It makes perfect sense that your employees are more likely to support a cause they feel personally connected to. Through sharing their experiences with colleagues, it can build a stronger culture of giving in your business, and inspire others to get involved.
But how can you record, measure and report on these acts of kindness? Well that’s where the IIC platform comes in. Take a look at our article and if our suggestions resonate with you, get in touch with us!
#SocialImpact #EmployeeEngagement #CharitableGiving #CommunitySupport #BusinessImpact #IIC
