Giving for good trends and predictions for 2025 and beyond

November 27, 2024

Philip Webb

Giving for good trends and predictions for 2025 and beyond

Giving for good is evolving, and businesses that adapt will reap the benefits. Looking ahead to 2025, several trends are set to shape the future of social impact. Here’s what you need to know to stay ahead.

Key trends in giving for good:

Digital tools for giving: As remote and hybrid work models continue, digital platforms are becoming essential for managing social impact. Tools like the Investors In Community platform provide a single hub to handle all types of giving, from donations to pro bono services.
Social impact as a core strategy: Businesses are increasingly weaving social impact into their core strategies, using it to differentiate themselves in crowded markets and attract socially-conscious customers and employees.
Demand for transparency: Stakeholders want proof of social impact. The IIC platform offers real-time reporting, ensuring transparency and building trust among customers, employees, and investors.
Employee-driven initiatives: More businesses are empowering their teams to take the lead in social impact activities. When employees choose causes they care about, engagement levels soar. The IIC platform makes it easy to support a wide range of causes, tailored to what matters most to your employees.
Personalised and community-focused giving: Future strategies will be more personalised and locally focused. The IIC platform allows businesses to align their giving with the causes their employees and customers care about most.

The landscape of corporate giving is changing fast. By embracing these trends and using tools like the IIC platform, businesses can maximise their social impact and stay competitive. Now is the time to reimagine how your company gives back.