February 7, 2025
What are your teams most passionate about?
Social value (you may know it as CSR) is an opportunity to create a culture of purpose within your business while delivering a meaningful impact on society. One of the most effective ways to achieve this is by making sure the corporate giving initiatives match with the causes your employees care about most.
Why employee passions matter in Social Value
When employees see their values reflected in their workplace, it creates a sense of connection, purpose and pride. Supporting causes your teams are passionate about can:
- Boost engagement: Employees feel more motivated and involved when they contribute to causes they believe in.
- Increased loyalty: 76% of employees involved in purpose-driven initiatives feel more committed to their organisation*.
- Strengthen culture: Supporting employee passions creates a sense of unity, making teams more collaborative and resilient.
- Create deeper impact: By connecting with causes that resonate, businesses amplify the personal investment of their teams, leading to more meaningful contributions.
How to find the right good causes
Businesses often struggle to identify the causes their teams care about most (and only limit you to one or two big causes such as your ‘Charity of the Year’. Traditional methods like surveys may not always provide actionable insights, leaving businesses to rely on generic CSR or Social Value strategies that fail to connect.
This is where Investors in Community (IIC) can transform the process as a Social Value as a Service (SVAAS) tool.
How IIC helps businesses match giving with employee passions
The IIC platform is designed to make social impact both strategic and personal. Here’s how it works:
- Discover causes that resonate: IIC provides access to thousands of verified charities and initiatives, making it easy for businesses to identify and support causes that align with employee values.
- Engage your teams: Employees can choose the initiatives they personally care about most, from volunteering to fundraising, creating a personalised and empowering experience across multiple good causes.
- Track and measure impact: The platform makes sure every act of giving is transparent, measurable and celebrated through tools like Community Credits and detailed, real-time reporting.
By simplifying the process, IIC allows businesses to focus on making a real impact which truly strengthens their workplace culture.
Real-world results
When companies align their giving with employee passions, the results are real:
- Better engagement: Employees feel valued when their passions are recognised and supported, leading to increased productivity.
- Stronger brand loyalty: Customers and stakeholders respect businesses that involve their teams in authentic social impact initiatives.
- Community transformation: Targeted efforts create ripple effects, benefiting both local and wider communities.
Take the next step
Imagine a workplace where every act of giving aligns with what matters most to your teams. IIC makes this vision a reality by empowering businesses to create purpose-driven cultures that deliver real results.
Start matching your corporate giving with your teams’ individual passions. It’s really easy to get started; visit our website or book a demo to see how IIC can help you make the most of your social impact strategy.
* Source: Deloitte, “The Purpose-Driven Professional: Harnessing the Power of Corporate Social Responsibility on Talent,” accessed at Deloitte Insights.
